It was only a matter of time before LaVar Ball‘s big mouth would cost his son big money.
ESPN is reporting that Lonzo Ball is still without a shoe contract. Nike, Under Armour and Adidas have all passed on sponsoring the potential top pick in the 2017 NBA Draft. The reason? LaVar wants the companies to license his Big Baller Brand. As Darren Rovell notes, this is not usual
An endorsement deal with Nike, Under Armour or Adidas is not in the cards for Lonzo Ball.
Ball’s father, LaVar, confirmed that the three shoe and apparel companies informed him that they were not interested in completing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.
Never in the history of modern-day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft. But LaVar, who has been representing Lonzo in the deal, has offered something that has no precedent.
In his meetings with all three companies, LaVar insisted that they license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.
LaVar has been working on a prototype of a Big Ball Brand shoe, but apparently none of the big three shoe companies were interested. This is the first time that dad has to cost Lonzo Ball money. Who knows what existing brands OR teams will want to put up with the ultimate, yet overbearing sports dad.