Bill Simmons is taking The Ringer to a whole new server. It was announced this morning that The Ringer would be moving from Medium to Vox Media servers where it will share real estate with sites like SB Nation, The Verge, and Recode. Simmons will maintain ownership of the site, but Vox will sell ads and share revenue.
Here’s Simmons statement via the New York Times:
“This partnership allows us to remain independent while leveraging two of the things that Vox Media is great at: sales and technology. We want to devote the next couple of years to creating quality content, innovating as much as we can, building our brand and growing The Ringer as a multimedia business.”
There is no date set for The Ringer’s arrival but that it was expected “later this summer.”
We’ll have to wait to see how this all plays out, but one thing is for sure, Simmons needs to make this gig work.