Michael Jordan addressed fans during Saturday night’s Duke-North Carolina game. He was announcing a partnership between his Jordan brand and the Tar Heels football program. His speech was short and sweet — and perhaps more memorable than he intended it to be — thanks to one incredible turn of phrase.
During his speech, Jordan dropped this one-liner that made absolutely no sense at all.
Michael Jordan: “The Ceiling is the Roof” 🤔 pic.twitter.com/xjUdVeS2o2
— SportsCast (@SportsCast_THN) March 6, 2017
It’s dangerous to really examine such a sequence of words but what I think Jordan meant was that the the North Carolina football program will soar as high as it wants to. That, of course, doesn’t sound as cool as “the ceiling is the roof.”
Hell, nothing does.
Of course, the Internet quickly mocked Jordan over it.
“The ceiling is the roof.” pic.twitter.com/U7xw5neXhJ
— Safid Deen (@Safid_Deen) March 5, 2017
“The ceiling is the roof” is going to be my new favorite saying.
— Jeff Borzello (@jeffborzello) March 5, 2017
“The ceiling is the roof” – Michael Jordan
Thank you for clarifying.
— #DukeNation (@TheDukeNation) March 5, 2017
“The Ceiling is The Roof!” – MJ
All of America: pic.twitter.com/QZRgfnmFEX
— Chris Schoen (@CDJSchoen) March 5, 2017